TRANSFORMER, October 19 18:30 — 19:15

Comfortable urban environment, culture, safety, accessibility, space for human life

Digitalization in sports began long before the pandemic. Smart watches, various trackers and analytical systems were used to monitor what condition an athlete was in during training. Artificial intelligence in sport plays the role of an analyst, tactician and coach. Still, it is the COVID-19 crisis that became the driver for the growth of the SportTech industry’s client base. Increased demand was particularly noticeable within parts of major sporting events-related and fitness club businesses. Leading global IT companies are developing applications and systems to monitor physical performance indicators of an athlete’s body, to help an athlete optimize their movements and to offer advice on problem areas.

  • What will the sports industry be like after the Coronavirus crisis?
  • Will new digital formats find their own loyal target audiences?
  • Should we expect a dramatic growth of the SportTech market?