TRANSFORMER, October 19 14:45 — 15:45

Comfortable urban environment, culture, safety, accessibility, space for human life

The coronavirus epidemic and the mandatory self-isolation measures have resulted in dramatic changes and accelerated digitalization in whole sectors of the economy, including in the areas of culture and the arts. Viewers’ demands from the entertainment industry have changed: now they expect more advanced technology and a fundamentally different way of interacting with media. We have seen how museums have been transformed into virtual spaces, with pictures brought to life by means of AR-enabled apps, stadiums have been replaced by digital gadgets as venues for concerts, and viewers, represented by avatars, can explore virtual worlds, moving through walls, crossing state borders and travelling between different realities. All this has transformed accepted practices in the industry, creating the need for new skills, new initiatives and a new language.

  • What do today’s viewers want to see, and how and where do they want to see it?
  • The huge volume of on-line content during the period of self-isolation has resulted in intense competition, and viewers are very quickly overwhelmed with the choice. How can creators stand out from the crowd? What are today’s consumers really after?
  • How is AI transforming the arts and entertainment sector?
  • How can content creators earn real money in a world where everything is accessed virtually?