ATRIUM, October 19 13:05 — 13:40

Communication technologies, personality psychology, human resources, education

Parley views plastic as a design failure that must be reinvented and replaced. Perhaps its biggest contribution towards solutions is its Parley AIR Strategy (Avoid, Intercept, Redesign) and the invention of Ocean Plastic®, a range of eco-innovative materials made from upcycled marine plastic waste intercepted from coastlines and waters. Through the power of eco-innovation, future materials, technology and design, Cyrill Gutsch will discuss how Parley has partnered with major corporations including Adidas, American Express and Corona (AB InBev); and collaborators from diverse areas such as art, fashion, conservation, exploration, entertainment and sport, proving Parley’s philosophy that it can be more lucrative to protect the oceans than to destroy them.