Anna Znamenskaya

Rakuten Viber, Chief Growth Officer

About speaker

Anna Znamenskaya is the Chief Growth Officer at Rakuten Viber. She is responsible for leading the global marketing, product growth, business development, PR and analytical teams.

Prior to joining Rakuten Viber, she was a Country Manager for Apple Services, managing business results and local operations of the App Store, iTunes, Apple Music and iCloud. Prior to that, she served as the Chief Digital Officer at Veon, the ninth-largest multinational telco, and at Mindshare - media agency that is part of GroupM. Anna is also a well-known entrepreneur who started several successful businesses: IVI.ru (a leading Russian online video streaming service) and Tinkoff Digital (a real-time-bidding platform based on Big Data technologies launched in Russian retail bank "Tinkoff").

Anna was named in 2020 as one of the "Top-1000 best managers in Russia" according to "Kommersant" and among top-10 Russian internet entrepreneurs according to "Venture Village”. She graduated from IE Business School in Madrid with a Master’s degree in Digital Marketing.

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